May 22, 2007

Profile : Alan Rottenberg, Business Intelligence Visionary Joins Kinaxis

Alan Rottenberg, Business Intelligence Visionary and Software Industry Veteran, Joins Kinaxis Board of Directors

Former Cognos Executive to Help Growing Response Management Provider Further its Leadership in New Industry Category

OTTAWA, ONTARIO--(CCNMatthews - May 22, 2007) - KinaxisTM Inc., the global leader in Response Management solutions providing visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced the appointment of Mr. Alan Rottenberg to its Board of Directors.

During his thirteen years at Cognos, Rottenberg served in several senior roles, including Senior Vice President, Business Intelligence (BI), Senior Vice President, Marketing and Senior Vice President, Analytical Applications. It was during his tenure as Cognos' BI business unit leader that the company became a leader in Business Intelligence achieving significant revenue growth and delivering award winning products. Since leaving Cognos, Rottenberg has been an advisor to Kinaxis and other companies such as Workbrain Corporation, Ascential and TalkSwitch.

"I am delighted to take on this new role. After three years of consulting to Kinaxis, I have been impressed with their vision and execution in defining the Response Management category and convinced of the value they can provide in addressing an increasingly urgent market need," stated Rottenberg. "With the reality of global outsourcing, shrinking product life-cycles and increasing demand driven volatility, Response Management is a critical enabler to maintaining control of operations, improving customer satisfaction, and reaching company revenue/EPS goals."

Necessitated by the extraordinary degree of volatility experienced in the marketplace, becoming highly response-driven represents a new paradigm for organizations and requires new technologies to effectively address the issues at hand. Kinaxis RapidResponse is quickly gaining broad market recognition as is evident by the company's escalating success. A wide range of companies, including some of the largest brand owners and manufacturers in the world and over half of the top 10 electronics manufacturing services (EMS) providers, are empowering user communities in the hundreds and thousands from within their fulfillment to operations units to redefine how they respond to change by using RapidResponse.

"We are delighted to officially welcome Alan to the Kinaxis Board of Directors," said Douglas Colbeth, Kinaxis CEO. "Alan brings a wealth of industry knowledge and operational expertise to the Board at an exciting period of development and rapid growth for Kinaxis. His breadth and depth of experience, unique insight and intimate familiarity with the company will enable Kinaxis to benefit immediately from his strategic guidance."

Rottenberg joined Cognos in 1989 as director of strategic partnerships, where he was instrumental in setting up strategic partnerships with Fortune 50 companies for the development of Cognos' business intelligence products, PowerPlay and Impromptu. Rottenberg was appointed vice president of the newly formed Business Intelligence (BI) unit in 1991, and then subsequently promoted to senior vice president, Business Intelligence, where he had complete responsibility for the company's business intelligence products. Rottenberg became senior vice president, Marketing and Business Strategies in 1997, overseeing Cognos' marketing organization covering the company's entire product portfolio. Rottenberg was appointed senior vice president, Applications in 2000 heading the development of Cognos' packaged applications business.

Prior to joining Cognos, Rottenberg served as vice president of sales for Simware Inc, and held positions at Comshare Ltd. and Computer Sciences Corp. (CSC).

About Kinaxis

Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

Kinaxis Inc.
Randy Littleson
1-613-592-5780 ext. 5404


Ruder Finn
Charlotte Walker

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