May 24, 2007

Report on Study on Market Intelligence in Large Companies

Global Intelligence Alliance Releases 2007 Study on Market Intelligence in Large Companies

The Global Intelligence Alliance (www.globalintelligence.com) is proud to release the new report “Market intelligence in Large Companies - Global Study 2007″ that is the most comprehensive global Market Intelligence study based on interviews.

The Global Intelligence Alliance (www.globalintelligence.com) is proud to release the new report “Market intelligence in Large Companies - Global Study 2007″ that is the most comprehensive global Market Intelligence study based on interviews. This is the second time the Global Market Intelligence Study has been carried out. The first time was in 2005, and the new study now includes interesting comparisons to the Market Intelligence activities of large corporations two years ago.

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Interviews with 281 companies in 9 countries

For the report, 281 companies were interviewed in order to identify the present status, organization, IT tools and future outlook of Market Intelligence activities. Companies from the following countries took part in the study: Belgium, Finland, UK, the Netherlands, United States, India, Brazil, Germany, and Spain. Member companies in the Global Intelligence Alliance in these countries were responsible for collecting and analyzing the data.

Corporate strategic planning, sales, and marketing as typical user groups of Market Intelligence

In general, the vast majority of large companies in all markets conduct Market Intelligence activities which are mostly aimed at acquiring further information on competitors, industry and customers. Market Intelligence activities are mainly conducted to support corporate strategic planning and business development, while sales and marketing remain another typical user group of the collected business information.

Study Release webinar on May 22 at 9 AM - 10 AM Eastern Standard Time

The Market Intelligence in Large Companies - Global Study 2007 report will be released to the public in a webinar where the results in different countries will be discussed. After the webinar, the Global Study and the webinar presentation will be available for free downloading at www.globalintelligence.com.

For more information, registration link to the release webinar, and a complimentary copy of the ‘Market Intelligence in Large Companies - Global Study 2007′ after the webinar, please log on to www.globalintelligence.com.

About the Global Intelligence Alliance

The Global Intelligence Alliance (www.globalintelligence.com) is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, the Global Intelligence Alliance provides international organizations with a single source for customized market monitoring, localized business research, the intelligence Plaza™ software, and consultative workshops.

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