May 22, 2010

Legendary Telugu film lyricist Veturi Sundararama Murthy dead


PTI
Hyderabad, May 22, 2010




FROM film : Godavari




Legendary Telugu film lyricist and national award winner Veturi Sundararama Murthy died of cardiac arrest here late tonight.

He was 74.

He was ailing for sometime now and was rushed to a corporate hospital in the night after he complained of chest pain.

He died of cardiac arrest in the hospital, sources close to his family said.

Born at Peda Kallepalli village in Krishna district on January 29, 1936, Veturi began his career as a journalist in Andhra Prabha and Andhra Patrika Telugu dailies.

He was a disciple of famous Telugu writer Viswanadha Satyanarayana.

Legendary Telugu actor N T Rama Rao was the first to recognise Veturi's writing talent and introduced him to the film industry.

He penned the songs for NTR's blockbuster movie 'Adavi Ramudu' and shot into fame instantly. Prior to joining the film industry, Veturi penned many short stories, ballets and poems for All India Radio.

Veturi's songs in films like 'Sankarabharanam' and 'Sagara Sangamam' by ace director K Viswanadh won him national acclaim.

He won the National award for best song for 'Raalipoyye Puvva Neeku Raagalenduke' from 'Matrudevobhava'. He won eight Nandi awards, instituted by the state government, as best lyricist.

Veturi also essayed brief roles in a few films. Andhra Pradesh Chief Minister K Rosaiah, Telugu Desam Party president N Chandrababu Naidu and Praja Rajyam Party and actor K Chiranjeevi were among those who condoled his death.


HYDERABAD: Noted Telugu film lyricist Veturi Sundararama Murthy (74) died of cardiac arrest in a corporate hospital at Banjara Hills on Saturday night.

His family members admitted him to the hospital two days ago after he complained of chest pain. His condition got deteriorated on Saturday night and he died while undergoing treatment.

With his death, Telugu film industry lost a great personality who was known for his dexterity in using nuances of Telugu language in penning the songs.

Veturi ruled the Telugu filmdom and earned the distinction of being a writer who could write a song within 15 minutes, once the sequence was explained to him.

Music director M.M. Keeravani, dialogue writer Paruchuri Venkateswara Rao, director S.S. Rajamouli and others from Telugu film industry came to the hospital and paid tributes to the famous lyricist.

Hailing from Peda Kallepally in Krishna district, Veturi started writing lyrics with the film ‘Oh Sita Katha'. He penned lyrics for the recently released movie -- ‘Varudu'. He penned a variety of songs ranging from classic poetry to the folk and mass ones. He worked as journalist for Andhra Prabha and Andhra Patrika, before taking up the avocation of being a lyricist.

Amazing capabilities

Veturi, with his inimitable style of writing songs, left an indelible impression on the film industry with his amazing capabilities. Known for his abilities to turn meaningless words into most meaningful ones, Veturi got acclaims from the masses as well as literary persons.

He was considered as the best poet in the film industry by his competitors too. He got “National Film Award” for the song ‘Raalipoye puvva neeku raagalenduke' in ‘Matrudevobhava' film. He got Nandi award for best lyricist from the State government a number of times. He received Nandi awards for some songs “Shankara….” (Sankarabharanam), “Ee duryodhana dussaasana durvineeta lokamlo…” (Prathighatana) and “Uppongele Godavari…” (Godavari).

“We worked with Veturi from 1983, while shooting Abilasha. He is a yogi,” said popular novelist Yandamoori Veerendranth.

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