September 20, 2011

QUOTE OF THE DAY: ‘perfect imperfection.’

Ari Kaplan
Why aren’t firms being more innovative?

My philosophy is one I call ‘perfect imperfection.’ We have this fear of attempting innovation because our standards for innovation are so extraordinarily high. When someone thinks of innovation they think about Steve Jobs and the iPad. I certainly don’t have the ability to create the next iPad, but it doesn’t mean I can’t be innovative in an incremental way or in a way that will allow me to make some changes to my business without the massive overhaul. So, I really want people to think of innovation in incremental terms or as something that is perfectly imperfect rather than wait for perfection and miss out on opportunities along the way.

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