November 23, 2011

EMPLOYER BRANDING IN THE AGE OF SOCIAL MEDIA: ROLAND BERGER LAUNCHES ITS NEW CAREER WEBSITE AND BEEFS UP ITS FACEBOOK PRESENCE

Munich, November 22, 2011

  • A new career website and Facebook presence for recruiting topics highlight employee profiles
  • People interested in Roland Berger can look at blog entries and videos to get a real feel for the exciting world of consulting
  • Information about career opportunities at Roland Berger can be found under www.join.rolandberger.com and on Facebook atwww.facebook.com/JoinRolandBerger

Roland Berger Strategy Consultants is introducing its new career website today. As part of its new employer branding campaign, Roland Berger is launching this website together with its global HR Facebook presence. These activities are designed to give potential candidates more information about what it's like to work as a consultant. Besides information about career opportunities and how to join Roland Berger , the new website has blog entries and videos by consultants that provide insights into the multifaceted world of management consulting.

"Our new career website and Facebook presence are designed to reach talented individuals all over the world and get them excited about consulting," says Per Breuer, Partner at Roland Berger. "In this age of social media and Internet, we want to speak to our target group where they hang out: on the web."

Focus on personality

The online recruiting presence of Roland Berger is driven by the firm's slogan: "It's character that creates impact". Per Breuer: "Our web and Facebook appearance is designed to truly convey our corporate philosophy and values. We are looking for a variety of people with different interests and skills – People with "get up and go" who want to make things happen. This is the only way to ensure that we provide our clients with long-term success."

The corporate philosophy is communicated on the website by various consultants from the currently 45 Roland Berger offices in 33 countries. In videos, they talk about exciting experiences around the world. "This plays a huge role for high potential when selecting an employer," explains Breuer. "This is why it's important for us to present many stories of individual consultants on our career website."

Internationality adds value

Greater emphasis on the rising internationality at Roland Berger is being presented on the career website and Facebook. The consulting firm is not only portraying individual consultants from around the world. Global development programs and current recruiting events are also being shown to provide complete information online. "We want to clearly show Roland Berger's international growth strategy on our website and Facebook page," claims Per Breuer. "Only in this way can we motivate the best talent around the globe to check out the world of consulting and attract new employees. And dialog via social media is critical."

To achieve this, Roland Berger's new Facebook career page is designed to encourage dialog with interested target groups. This living and up-to-date platform provides the right answers to the many questions about strategy consulting.

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