February 27, 2018

Public Diplomacy: LESSONS FROM NATO

Feb 27, 2018

 

The first issue of CPD Perspectives on Public Diplomacy this year is an article by 2015-17 CPD Research Fellow Barbora Maronkova.

"From Crawling to Walking: Progress in Evaluating the Effectiveness of Public Diplomacy: Lessons Learned from NATO,"looks at the evolving evaluation and measurement practices of NATO's Public Diplomacy Division.

Maronkova's essay delves into the organizational restructuring within NATO that merged the Office of Information and Press and the Science for Peace Program, as a means to address challenges in communication and public diplomacy.

This issue also marks the first in the Perspectives series with Guest Editor Vivian S. Walker, a past contributor to the series on such topics as Russian disinformation campaigns in Georgia and re-framing state narratives on terror.

"This paper detailing efforts to raise awareness about and generate trust in the NATO alliance illustrates that all too rare intersection between theory and practice in the realm of public diplomacy," said Walker. "It will be of real use to scholars as well as those on the front lines of the profession."

Read "From Crawling to Walking: Progress in Evaluating the Effectiveness of Public Diplomacy: Lessons Learned from NATO" here.

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